Wednesday, October 3, 2007

First-Gen Zune Getting All The New Features: This is How You Treat Your Customers

The first generation 30GB Zune—which 1.2 million of you already purchased—is getting all the new Zune's features. All. Sure, the new Zune is more of a half step forward than a completely new design. But Microsoft's done something fantastic here by rewarding first gen buyers with cool new stuff that also happens to be free by software upgrade. And talk about spin— Microsoft just took a middling jump in hardware and turned it into a genuinely good move for loyalists (as well as a PR miracle). Are you paying attention Apple?

Contrast this to what Apple did between the iPhone and the iPod Touch. The iPod Touch is running the same OS as the iPhone, but it's artificially gimped. There's no email. There's no weather or stocks. No notes. No adding events to the Calendar. When old hardware can't support new features, that's not anyone's fault. But all this stuff that's right there in the software and costs nothing for Apple to put in, and they leave it out to artificially differentiate the product line.

Read more from the source here:


Bonhomme1 said... has the brown 30gb (only brown) for $99 other colors are much higher.

I thought all the 1st-gen Zunes would drop but bestbuy still has them all at full price.

Bonhomme1 said...

Scratch that - might have been a pricing mistake - the brown ones are now 'deactivated'. Glad I got one when I did.

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