Zune, Europe 2007

While Zune was only launched in the North American market in 2006, no-one believed Zune wouldn’t eventually be launched worldwide. Now, an article from Reuters has a quote from Jason Reindorp, Microsoft Marketing Director, that the Zune’s first stop is likely to be Europe, although it wasn’t an official announcement.

Reindorp told Reuters that “The industry moves in this sort of Christmas to Christmas cycle. So you can expect that there will be more devices, more features in the market at that point. Our next round of introductions will probably be in time for the holiday of this year.”

He also said that they had conducted focus groups to see how Zune could be modified for European customers, and acknowledged their plans were well advanced to take Zune to the next level.

itwire.com